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Ready for more of a long-lasting change? Reach for L’Oréal Paris at-home permanent hair colour to take a dull colour to the next level, whether you need 100% grey hair coverage or to spice up your look with fade-defying vibrant pigments that won't wash out. Want to feel fabulous as a blonde, or turn heads as a brunette? With our permanent hair dye range, you call the shots. Permanent hair colour works by lightening as it simultaneously deposits pigment to lighten, darken or add a reflective undertone to natural hair shades. Whether you're refreshing your colour with <a href="https://www.lorealparis.com.au/hair-colour/excellence"><span style="color: #E32847;">Excellence</a></span> or making an impact with <a href="https://www.lorealparis.com.au/hair-colour/preference"><span style="color: #E32847;">Préférence</a></span>, L'Oréal Paris' permanent hair colour formulas are expertly crafted to nourish hair as they enhance colour and shine.<br /><br /> Try out your hair colour before going permanent - use our <a href="https://www.lorealparis.com.au/experience-our-new-virtual-try-on-tool"><span style="color: #E32847;">Virtual Hair Colour Try On</a></span> tool.
Excellence
Cool Crème Permanent Hair Colour - 7.11 Ultra Ash Blonde
4.3 (29)
Cool Crème Permanent Hair Colour - 8.11 Ultra Ash Light Blonde
2.4 (7)
Cool Crème Permanent Hair Colour - 6.11 Ultra Ash Dark Blonde
4.1 (31)
Cool Crème Permanent Hair Colour - 5.11 Ultra Light Brown
4.6 (67)
Cool Crème Permanent Hair Colour - 4.11 Ultra Ash Brown
4.4 (78)
Préférence
Preference Le Blonding Acidic Toner - Pearly Boost
0 (0)
Preference Permanent Hair Colour - 6.21 Cool Iridescent Very Light Brown
3 (2)
Excellence Creme Permanent Hair Colour - 9.3 Light Golden Blonde
3.7 (322)
Excellence Creme Permanent Hair Colour - 9 Light Blonde
Excellence Creme Permanent Hair Colour - 9.1 Light Ash Blonde
Excellence Creme Permanent Hair Colour - 8 Blonde
Excellence Creme Permanent Hair Colour - 8.3 Golden Blonde
3.9 (226)
Excellence Creme Permanent Hair Colour - 8.1 Ash Blonde
4 (279)
Excellence Creme Permanent Hair Colour - 7 Natural Dark Blonde
Excellence Creme Permanent Hair Colour - 7.3 Dark Golden Blonde
Excellence Creme Permanent Hair Colour - 7.1 Dark Ash Blonde
4 (276)
Excellence Creme Permanent Hair Colour - 6 Light Brown
3.8 (311)
Excellence Creme Permanent Hair Colour - 6.54 Light Mahogany Copper
Excellence Creme Permanent Hair Colour - 6.3 Light Golden Brown
Excellence Creme Permanent Hair Colour - 6.1 Light Ash Brown
3.6 (5)
